Branding + Creative Direction + Print Design + Packaging Design + Web Design

Developed marketing and brand strategy for a woodturning tool company, SB Woodturning. Woodturning is skill and hobby primarily practiced by an older population, and the CEO and stakeholders wanted to attract a younger audience. I created a look and feel that integrated both a traditional and hip, edgy feel.  In collaboration with marketing consultants, we developed and implemented a marketing and brand strategy. I established and implemented design standards. Updated the logo, designed stationary, website, print advertisements, product packaging, and trade show materials.